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Kriti Mittal
Brand Storyteller · Ashish International
Turning technical fabrication expertise into stories that connect global buyers with Ashish International’s precision, quality, and innovation.
40+
Articles Published
8
Categories Covered
ISB '24
Strategy & Marketing
3+
Years in B2B Content
The Author
Kriti Mittal is a content creator and brand storyteller at Ashish International, a leading manufacturer and exporter of sheet metal components, industrial hardware, fasteners, and strut channel support systems. She brings the company’s journey of innovation, sustainability, and customer-focused solutions to life through impactful storytelling.
With a strong focus on precision and quality, Kriti highlights Ashish International’s expertise in delivering reliable solutions across global industries. Her writing captures how the company’s products align with international standards and evolving market needs.
She covers a wide range of products including spring channel nuts, brackets, clamps, foundation bolts, cantilever arms, fabricated products, and solar structures. These solutions power diverse sectors such as construction, HVAC, electrical, plumbing, and solar energy.
Passionate about bridging technical excellence with clear communication, Kriti ensures that Ashish International’s vision—delivering performance, quality, and trust to clients worldwide—resonates with every audience.
Beyond her professional work, she actively explores innovations in manufacturing, sustainability, and global industry trends, keeping readers both informed and inspired.
Kriti Mittal
PGP- Strategy & Leadership and Marketing Indian School of Business Co’24
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An anchor bolt size selection guide for India comes down to matching four things: the load the bolt must hold, the strength of the concrete, the embedment depth, and the distance from the concrete...
Back to back strut channel uses centre on one thing: extra strength. Two single channels welded together, back to back, form a box section that carries well over double the load of a single channel...
Strut channel sizes in India are built around a standard 41 mm width, with the height, steel gauge, and finish changing to suit the load and environment. The most common size is 41×41 mm (full...
To cut and join strut channel on site, you measure and mark the channel, cut it square with a chop saw, bandsaw, or angle grinder, deburr the sharp edges, and treat the bare cut with zinc spray to...
A stainless steel strut channel food grade support is a corrosion-resistant metal framing channel made from SS 304 or SS 316, used to hold pipes, cable, and equipment in food, pharma, and cleanroom...
The difference between pre galvanised vs hot dip galvanised strut channel comes down to when the zinc is applied, and how much of it. Pre-galvanised (PG) channel is rolled from steel that was...
